Pinterest is a social media platform where users can share and discover visual content in the form of images, videos, and “ideas.” Many people use Pinterest to find inspiration for projects, recipes, and products. However, Pinterest can also be a powerful tool for making money. This article will explore the various ways beginners can make money with Pinterest in 2025, emphasizing the importance of high-quality visuals and understanding that Pinterest functions as a visual search engine where users seek inspiration and ideas.
Getting Started: Create a Pinterest Business Account
Before diving into the different ways to make money on Pinterest, it’s essential to have a Pinterest business account. A business account gives you access to analytics, advertising options, and other features that are not available with a personal account. You can create a business account from scratch or convert your existing personal account.
Driving Traffic to a Website or Blog
One of the most common ways to make money with Pinterest is by driving traffic to a website or blog. If you have a website or blog that sells products or services, you can create pins that link back to your site. When people click on your pins, they’ll be taken to your website, where they can learn more about your offerings and potentially make a purchase. To effectively drive traffic to your website or blog with Pinterest, you need to:
- Create high-quality pins: Your pins should be visually appealing and relevant to your target audience. Use high-quality images or videos, and write clear and concise descriptions that accurately reflect the content on your website.
- Create engaging and click-friendly pins: Ensure your pins are not only visually appealing but also entice users to click and learn more.
- Optimize your pins for search: Use relevant keywords in your pin titles and descriptions so that people can easily find your pins when they search for related topics on Pinterest.
- Promote your pins: You can promote your pins by sharing them on other social media platforms, embedding them on your website, or running Pinterest ads.
- Join sponsored boards: Consider joining sponsored boards to feature businesses’ products or services and earn extra income.
Affiliate Marketing
Affiliate marketing is another popular way to make money with Pinterest. With affiliate marketing, you promote other companies’ products or services on your Pinterest profile. When someone clicks on your affiliate link and makes a purchase, you earn a commission.
To be successful with affiliate marketing on Pinterest, you need to:
- Choose the right affiliate programs: Select affiliate programs that are relevant to your niche and offer products or services that your audience will be interested in. Look for programs with good commission rates and reputable brands.
- Create high-quality pins that promote your affiliate products: Your pins should be visually appealing and informative, and they should clearly state the benefits of the products you’re promoting.
- Disclose your affiliate relationships: Be transparent with your audience and let them know that you’re an affiliate for the products you’re promoting.
- Stay consistent: Pin consistently to keep your content fresh and engage your followers. Use scheduling tools to plan your pin posting in advance.
Becoming a Pinterest Creator
The Pinterest Creator Program allows individuals to monetize their content directly on Pinterest.
To become a Pinterest Creator, you need to:
- Have a Pinterest business account.
- Create original content.
- Meet the minimum follower and engagement requirements.
- Sign the Pinterest Creator Code.
Once you become a Pinterest Creator, you can start creating Idea Pins and potentially earn money through the Creator Rewards program. This program allows creators to earn money by creating original Idea Pins based on Pinterest prompts. Each prompt outlines specific engagement goals, and when you meet those goals, you can earn rewards
To increase your chances of success as a Pinterest Creator, it’s crucial to optimize your Pinterest account. This includes:
- Brainstorming keywords: Identify relevant keywords that describe you and your content.
- Optimizing your profile name and bio: Include your keywords in your profile name and bio to improve searchability.
Organizing your boards: Ensure your boards reflect your brand and content pillars and are organized in a way that is relevant to your target audience.
Pinterest Idea Pins
Pinterest Idea Pins are a multi-page content format that allows creators to share engaging stories, step-by-step guides, and other creative content. Idea Pins can include up to 20 pages of images or videos, text, and lists. They offer a more immersive and interactive experience than traditional pins, which can help creators engage with their audience and grow their following. To make money with Idea Pins, you can:
- Partner with brands: Brands often collaborate with creators to promote their products or services through Idea Pins.
- Include affiliate links: You can add affiliate links to your Idea Pins to earn a commission when someone clicks on the link and makes a purchase.
Promote your own products or services: If you have your own products or services, you can use Idea Pins to showcase them and drive traffic to your website.
Running Ads on Pinterest
Pinterest offers a variety of advertising options that can help you reach a larger audience and promote your products or services. Some of the most common types of Pinterest ads include:
- Standard Pins: These are regular pins that you can promote to reach a wider audience.
- Video Pins: These are video ads that appear in users’ feeds.
- Carousel Ads: These ads allow you to showcase multiple products or images in a single pin.
- Collections: These ads feature a hero image or video with related products below.
Creating and Selling Products on Pinterest
If you create and sell physical or digital products, Pinterest can be a great platform to showcase your offerings and drive sales.
To sell products on Pinterest, you need to:
- Create a Pinterest business account.
- Connect your online store to your Pinterest account.
- Create product pins that showcase your products.
- Organize your products into Pinterest boards.
- Promote your pins using rich pins and Pinterest ads.
To run ads on Pinterest, you need to follow these steps:
- Head to the ads manager: Access the Pinterest ads manager to start creating your campaign.
- Select your campaign creation mode: Choose between automated and manual campaign creation modes.
- Choose your objective: Select your campaign objective, such as brand awareness, traffic, or conversions.
- Select or create your pin(s): Choose the pin you want to promote or create a new one specifically for your ad.
- Add targeting details: Use Pinterest’s targeting options to reach your desired audience. You can target users based on demographics, interests, keywords, and even customer lists.
- Input your budget: Set your campaign budget and bidding strategy.
- Publish your campaign: Once you’ve finalized all the details, publish your campaign.
- Monitor your campaign: Track your campaign performance and make adjustments as needed.
Offering Services on Pinterest
Pinterest can also be a valuable platform for promoting services. If you offer services such as consulting, coaching, or design, you can create pins that highlight your expertise and drive traffic to your website or landing page6. To effectively promote your services on Pinterest, you need to:
- Create pins that showcase your work: Use high-quality images or videos to demonstrate your skills and expertise.
- Write clear and concise descriptions of your services: Explain what you offer and how it can benefit potential clients.
- Use relevant keywords in your pin titles and descriptions: This will help people find your pins when they search for related services on Pinterest.
- Engage with your audience: Respond to comments and questions, and participate in group boards related to your industry.
Pinterest Business Partners
Businesses can partner with Pinterest to improve their results by working with Pinterest Business Partners. These partners are vetted for their technical expertise and Pinterest knowledge and can help businesses with various aspects of their Pinterest marketing, including creative development, ad scaling, and performance measurement.
Pinterest SEO
To maximize your reach and visibility on Pinterest, it’s essential to understand and implement Pinterest SEO (Search Engine Optimization). This involves optimizing your pins and boards to rank higher in search results. Key aspects of Pinterest SEO include:
- Keyword research: Identify relevant keywords that users are searching for on Pinterest.
- Keyword optimization: Use your keywords in your pin titles, descriptions, and board names.
- Image optimization: Use high-quality images that are relevant to your keywords and content.
- Board organization: Organize your boards in a way that is clear and easy for users to navigate.
- Pin consistency: Pin consistently to keep your content fresh and engage your followers.
Success Stories
Many people have successfully used Pinterest to make money. Here are a few examples:
Creator | Business | Strategy | Results |
|---|---|---|---|
Kristin Berry | Logo designer and wedding illustrator | Used Pinterest to grow her business and reach new customers | Close to earning a million dollars in revenue |
Jessica Bridges | Owner of Jess Lea Boutique | Grew her audience and sales through organic content and Pinterest Ads | Grew sales from Pinterest by 124% |
These success stories demonstrate the potential of Pinterest as a money-making platform.
Conclusion
Pinterest offers a variety of opportunities for beginners to make money in 2025. Whether you’re driving traffic to a website, promoting affiliate products, creating Idea Pins, running ads, selling products, or offering services, Pinterest can be a powerful tool for growing your income. By following the tips and strategies outlined in this article and consistently creating high-quality, engaging content, you can start making money with Pinterest. To further enhance your Pinterest marketing skills, consider exploring resources like the Pinterest Academy, which offers in-depth training and resources for businesses and creators
